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17 Revealing Stats About the Challenges and Opportunities of CRM

Posted By Amanda Nelson (Aug 21,2014)

CRM statsSoftware Advice recently surveyed 304 CRM software users across a wide range of industries and sizes in order to determine their CRM satisfaction. The survey also uncovered where CRM users plan to invest in the technology, the greatest benefits, and the greatest difficulties of CRM implementation. Here are the key stats from this report.

1. 74% of CRM users said their CRM system offered improved access to customer data

2. 47% plan to increase their CRM investment for customer service/help desk

3. 42% plan to increase their CRM investment for marketing automation

4. 39% plan to increase their CRM investment for social media monitoring

5. 37% of small business users are satisfied with their CRM 

6. 35% of large businesses are satisfied with their CRM

7. 26% of medium-sized businesses said they were very unsatisfied with their CRM

8. Only 7% of CRM users cited security or privacy issues as a major CRM challenge

9. 56% of CRM users faced major or moderate challenges customizing their CRM

10. 49% said integrating their CRM with other key technologies was a major or moderate challenge

11. 48% of users access their CRM on their smartphone

12. 49% of users access their CRM on at least three devices

13. 86% of users access their CRM with their laptop

14. 76% access their CRM with their desktop

15. 67% of CRM users work in a smaller business of 100 or fewer employees

16. 21% of CRM users work in the manufacturing industry

17. 14% of CRM users work in the technology industry

Learn more about your CRM software options from Software Advice here.

Read the free ebook below to get the most out of your CRM with data.

CRM Data Plan Ebook

Amanda Nelson: Content MarketingAmanda Nelson is Director of Marketing at RingLead where she leads the content marketing strategy and execution. She has spent the last three years in content marketing and community management at and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson.

The 3 Pillars of Data Quality

Posted By Michael Farrington (Aug 20,2014)

data quality pillarsThe cost of handling a CRM record can be massive. A Sirius Decisions study showed that it costs a company $1 to prevent one bad record from entering a CRM system, $10 to correct that bad record after it is entered into your CRM, and even worse, it costs $100 if nothing is done, as the ramifications of the bad data are felt over and over again. To stop this downward spiral, use the three pillars of data quality.


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5 LinkedIn Tips for Better Sales Outreach

Posted By Donato Diorio (Aug 19,2014)

linkedin tipsLinkedIn is no longer a social network. It may promote itself that way, but it’s really a social contact database. As you connect with people on LinkedIn, you’re getting their contact information. What you do with that data can make or break your next deal. In a recent Webmaster Radio interview with Mike O'Neil, I shared my LinkedIn tips for smart sales outreach.

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