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Marketo Summit is nearly approaching, and with three days of 100+ sessions, 170+ speakers, multiple tracks and series, and 6,000+ fellow marketers, #mktgnation is sure to be an exciting, educational whirlwind. So how do you plan for it? The good news is we’ve done the work for you by calling out some key sessions we cannot wait to attend.

ringlead at marketo summit 2015

Grab your coffee and your pen, and check out this short-yet-helpful list of our top picks happening at Marketo Summit 2015. (If you haven’t registered yet, use discount code
ringlead100 to get $100 off.)

Here are our picks.

1. Why Dirty Data = Low Marketing ROI

Bad data can cause mass destruction in Marketo. This session will give you practical tips on how to set up the data processes necessary for quality management. As a result, you’ll get real ROI…and less headaches.

Speakers: Inga Romanoff, Romanoff Consulting & Elliott Lowe, Institute for Integrative Nutrition

2. 50+ Email Marketing Hacks That Will Double Your Response Rates

Buckle your seat belt. This fast-paced session will walk through dozens of tricks, best practices, apps and more to help increase email engagement, campaign response and more.

Speaker: Matt Heinz, Heinz Marketing

3. Hacking Demand Generation for 5x Growth

The three panelists in this discussion have hacked demand generation, increasing engagement and growing revenues up to 5x. In this session, you’ll learn what it really means to hack demand generation for revenue growth.

Mark Farnell, NewVoiceMedia & Steven Moody, Beachhead Marketing & Tobias Andersson, Projectplace

4. The Tale of Two Lifecycles: Simplify Your Funnel Analysis

Whether your organization has a complex model or is just getting started, learn how to simplify your lifecycle process. In this session, you’ll hear about two different approaches for creating your funnel. Learn how to start from scratch and get your lifecycle up and running in 30 days.

Speakers: Jeff Coveney, RevEngine Marketing & Josh Hill, Kaspersky Labs

5. Beyond Vanity Metrics: Improve Campaign Performance to Achieve Revenue Goals

It’s crucial to tie your metrics to your campaign performance in order to gauge the success. Analytics and clean data allow you to make more effective decisions going forward, from budget, to resources, to improving campaign performance overall.
Speakers: Melissa Davies, SLI Systems & Mark Townsend, Eagle Creek Software Services

BONUS: VIP Happy Hour with RingLead, AdRoll, Bizible & Optimizely

Join AdRoll, Bizible, Optimizely and the RingLead team for a happy hour right after the Marketing Nation Kick-Off Party. Live music, open bar, local food, giveaways…it doesn’t get any better.

Register here

Between sessions, to stop by the
RingLead booth #201 and say hello. We’re giving out t-shirts that you can throw on before the next session.


Network like a pro at this conference and future events with the free ebook below.

networking at conferences

Photo above: Pat Chen & Sheila Madrigal of Marketo with Gregg Thaler of RingLead.

The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.