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As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifully in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not only monitor results and efficiency, but also to show off at your next board meeting.

salesforce dashboards - computer screenThe Marketer’s Definitive Guide to Salesforce created by RingLead and RingDNA, looks at ways for marketers to use Salesforce the best wasy possible, including dashboards. Here are some insights on Salesforce Dashboards for marketers.

1. Schedule Report Run Times

Dashboards are based on Salesforce reports. Once you’ve created all the reports that will be the basis of your dashboards, the critical step is making sure that those reports are updated regularly. If you’ll be looking at your Salesforce dashboards at least daily, then your reports will need to be scheduled to run daily as well so that your dashboards will be up to date.

2. Focus on Metrics That Matter

Of course, entrance/exit pages on your website, share of social voice, and email open rates matter to anyone running a marketing team.

Measure those metrics elsewhere, as they are useful within the context of your marketing operations. But when sharing with the broader team, put yourself in the position of your CEO or board members, and focus only on what they would want to see.

3. Common Standard Salesforce Marketing Metrics

Here is a look at typical marketing metrics and their definitions. This will help you plan which metrics you’ll use in your dashboards.

salesforce dashboards

4. Recommended Additional Salesforce Marketing Metrics

If you’re looking to do a deeper dive or add more metrics to your marketing mix, consider these.

salesforce dashboards

5. The Standard Three-Column Approach

Salesforce dashboard pages are typically three columns, with each column designated for a general type of activity or time line. Here’s an example:

salesforce dashboards

What other metrics or dashboards do you like to use? Add your thoughts in the comments below.

Get more tips on Salesforce Dashboards for marketers in the free RingLead and RingDNA ebook here or at the button below.

Marketers Guide to Salesforce

The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.