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Ensuring data quality in your marketing automation efforts is a process. It requires you to think through your data, have a planned approach, understand your data sources and systems, and control new data inputs. The best strategy is to become a data quality champion in your organization, work closely with, and train, your counterparts in sales, customer service, etc., so that everyone is aware of the data on a regular basis.

In working with RingLead, we pulled together this helpful infographic covering the stats and figures around data quality in marketing automation, as well as my six-step program to clean data in Marketo. Read it, share it, and let me know what steps you take to achieve complete data quality.

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The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.