Generating leads and nurturing leads are the two requirements for driving revenue in B2B. It sounds simple enough, but to ensure you succeed, there are several important techniques for managing B2B lead data.
In partnership with Bizible, this guide explains how to:
- Generate leads
- Manage your marketing data
- Keep your lead data accurate
- Visualize your marketing results
And much, much more.
In B2B, the sales cycle can take months, and requires a lot of moving parts. This ebook will help you create a profitable marketing channel using retargeting and clean data.
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