Quality lead generation is crucial to any sales or marketing campaign. The more quality leads you have, the more likely they are to engage with your business, ultimately resulting in more closed won deals. But lead generation is no easy feat. Sales reps can spend hundreds of hours prospecting for the right persona (and that doesn’t even include the additional time it takes to research the lead for contact and firmographic information). However, in today’s marketplace, it’s not enough to just generate a ton of leads. The leads you generate need to be the right persona, title and vertical in order to maximize the effectiveness of your sales and marketing campaigns.

Check out these 8 mind blowing statistics about lead generation and lead quality that are sure to change the way you prospect:

  1. On average, sales reps spend 18% of their time generating and researching leads
  2. Only 16% of marketers say outbound practices provide the highest quality leads for sales (DemandGen)
  3. Conducting a lead generation program without first investing in clean data wastes 27.3% of each sales rep’s time, or 546 hours on average a year per rep (Kissmetrics)
  4. Every year 25-30% of data becomes inaccurate, which lead to the conclusion that lead generation programs fueled with incorrect data results in a drastic decrease in marketing effectiveness and sales conversions (MarketingSherpa)
  5. Only 8% of salespeople said leads they received from marketing were very high quality (Hubspot)
  6. Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers (DemandGen)
  7. 85% of B2B marketers say lead generation is their most important content marketing goal (Content Marketing Institute)
  8. 68% of B2B companies are still struggling with lead generation (CSO Insights via Lattice Engines)

Luckily, RingLead DMS Capture can not only help you generate 1000+ leads within minutes, it can also enrich those leads with contact and firmographic information such as email address, direct dials, mobile numbers, revenue, employee count and industry. Capture can help you accelerate pipeline generation, decrease prospecting time and improve conversions rate. With RingLead DMS you can also clean out and prevent duplicates from entering your CRM so that you never have to worry about duplicate data destroying your database again. The best part? RingLead DMS is 100% cloud-based, and can capture, clean, protect and enrich your data in real time! With RingLead DMS Capture, you’ll never prospect the same way again.

Get a FREE trial of DMS Capture and start generating more high quality leads today!

Leave a Reply