Bluewolf recently released The State of Salesforce report, which surveyed over 450 Salesforce customers. One takeaway rang true throughout the 25-page report: data cleansing is a clear focus for Salesforce customers, as well as a huge concern.
Here are some of the stats and more insight into data cleansing and bad data.
Stat: The 2nd largest issue among Salesforce customers is bad data
This should come as no surprise, since nearly every CRM company and internal corporate IT department has taken a stab at solving the problem of keeping your data clean and quality.
Solution: On day one, you need to figure out how to clean up the current mess in your database. Don’t get overwhelmed. Start with a massive scan for duplicate records. To do so, look at the data in each Salesforce object. The most common process is to start with a Lead-to-Lead report, followed by a Contact-to-Contact report, and finally an Account-to-Account report, in order to simply find duplicates within these siloed tables.
Stat: 39% of Salesforce customers say data cleansing is the most important app in the Salesforce AppExchange
For most of us, when the Check Engine light goes on, we don’t try to diagnose and fix the problem ourselves. Instead, we take it to a specialist (a mechanic).
Solution: The thought process with your business tools should be no different. Teams of data quality experts create data cleansing apps in Salesforce, since and have seen thousands of systems plagued with dirty data. These apps (and the teams behind them) can quickly diagnose your issues, saving you from hours of frustration and wasted effort.
Stat: Data cleansing is the 2nd hottest app investment in the Salesforce AppExchange
While dirty data can be a big problem, it can be easily solved.
Solution: Analyze the problem and try to hone in on the areas that are causing the most pain. Then get in touch with a team that has experience in resolving these types of issues. At RingLead, solving difficult data quality issues has been ingrained in our DNA since 2003, when Steve Lehr created the first suite of duplicate prevention apps for the Salesforce platform.
Read the full report here to see the data behind this post as well as other interesting insights and takeaways.