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Lead-to-Account Matching
August 11, 2020
You need these data points–trust us
Successful sales and marketing campaigns start with the right data. The more you know about your prospect or customer, the…
July 27, 2020
Analyze Customer Data & Trends for IAP & ICP Development
Understanding your Ideal Account Profiles (IAPs) is mission critical to your ability to fuel a successful Account-Based Marketing (ABM) strategy.…
July 13, 2020
Find the Best Vendors to Fuel Your Data Enrichment
The most common conclusion after running a data analysis is simple: your company is missing the critical information required to…
July 2, 2020
How to Assess Data Quality in your CRM and MAP
Knowing how your company uses data to support its objectives is great. But it’s about as useful as shoes to…
June 10, 2020
The Cost of Dirty Data
The impact of bad data on your business can range from lost revenue and customer churn, to reputation damage and…
March 4, 2020
Choosing the Right Delivery Mechanism for your Data
Marketing campaigns, sales forecasts, territory assignments and business projections all rely on one thing–your data. But not all data is…
July 11, 2019
Salesforce Duplicate Management: Best Practices
All Salesforce users deal with the frustrating reality of duplicate records infiltrating their database. Skewed reports, wasted sales time, disrupted…
April 29, 2019
The Ultimate Guide to Salesforce Duplicate Management
Every single Salesforce Org has an issue with duplicates, you're not alone. Unfortunately, there are no native Salesforce features that…
April 12, 2019
Salesforce Summer ’19 Release: Everything We Know (so far)
Admins, Developers, and Consultants rejoice! The time of year we all know and love is -almost- here. Salesforce thrice-a-year releases…
April 8, 2019
How to Import a List & Enhance Your Data in Marketo
How to Import a List & Enhance Your Data in Marketo These two videos offer step-by-step guides to: Processing…
April 30, 2018
Why Data Quality Is Critical For CRM Success
It might come as a surprise, but studies suggest that over 30% of the records in your database right now…
