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January 21, 2021
#ArtztOnData: Making the Most of the COVID-Driven Data Explosion
Written By: Russ Artzt COVID is causing a surge in online business activity The pandemic has led to great suffering,…
October 15, 2020
Is there a DataExchange for Sales and Marketing?
Blog Is there a DataExchange for Sales and Marketing? Written by John Kosturos on October 15, 2020 When it comes…
October 13, 2020
#ArtztOnData: Creating the Data Orchestration Category
A culture of data quality is the second major lever for attaining optimal asset value for data. A culture that…
October 5, 2020
#ArtztOnData: What It Takes to Make Data a Strategic Asset
Blog What It Takes to Make Data a Strategic Asset Written by Russ Artzt on September 15, 2020 This post…
September 24, 2020
How Data Quality Drives Digital Transformation – Part II
This is the second of two articles about the role of data in Digital Transformation (DX). The earlier article defined…
September 21, 2020
How Data Quality Drives Digital Transformation – Part I of II
First in a two-part series of articles on the role of data quality in Digital Transformation. It would be an…
September 18, 2020
What is International Address Validation?
Blog What is International Address Validation? Written by John Kosturos on September 18, 2020 International address validation is the process…
September 10, 2020
How to build your TAM of Account Records
The first step to understanding your Total Addressable Market (TAM) is to analyze your data for ICP. Once you have…
August 11, 2020
You need these data points–trust us
Successful sales and marketing campaigns start with the right data. The more you know about your prospect or customer, the…
July 27, 2020
Analyze Customer Data & Trends for IAP & ICP Development
Understanding your Ideal Account Profiles (IAPs) is mission critical to your ability to fuel a successful Account-Based Marketing (ABM) strategy.…
July 13, 2020
Find the Best Vendors to Fuel Your Data Enrichment
The most common conclusion after running a data analysis is simple: your company is missing the critical information required to…
July 2, 2020
How to Assess Data Quality in your CRM and MAP
Knowing how your company uses data to support its objectives is great. But it’s about as useful as shoes to…
June 22, 2020
How to Map Business Objectives to Data Fields
The cost of dirty data is crippling to organizations. Determining how your business uses data is the first step in…
June 10, 2020
The Cost of Dirty Data
The impact of bad data on your business can range from lost revenue and customer churn, to reputation damage and…
