Once considered a discipline in and of itself, data operations has rapidly risen to the forefront of sales and marketing, permeating all facets of business in the information age. Put simply, data ops is the…
2019 MarTech Landscape Supergraphic is Out! Each year since 2011, Scott Brinker at chiefmartec has released a graphic that he humorously describes as “maybe the most infamous slide in marketing.” This graphic forecasts the MarTech solutions…
Forbes predicted that five years into the future, CMOs would be spending more time with technology than their CIO counterparts….six years ago. That’s right! Back in 2012, data analysts from Gartner had the foresight to…
Holiday marketing campaigns can be the most costly to run due to the high volume of physical mail, gifts, and other packages being sent at this time of year. If you don’t have clean, complete,…
No matter if you pronounce it with a long or short vowel sound, the word data provokes ideas of bits and bytes, algorithms, and the esoteric SQL programming terminology used by data scientists around the…
While the type of customer may vary from business to business, the importance of the customer never does. With the internet at our fingertips, it is increasingly easier for customers to view and share information…
Social media is one of the most effective ways of bringing brand awareness. Profiles on sites from Facebook to Youtube to Instagram can help your company reach clients in an easy, quick way. The convenience…
You care about giving people the product you created. To your business, data segmentation is the answer to many problems; how will I target leads to find the right audiences? How will I market my…
Duplicate records in Salesforce can cause chaos for your organization, but in this post we’ll specifically look at the problems that duplicate records cause in the measurement of your marketing efforts. We’re going to start…
Dear VP Marketing, Your team doesn’t want to clean up your database just to have busy work. Trust me, they have enough to do already. What they want is to be more efficient. Right now,…
It’s an ancient marketing and sales proverb: bad data causes trouble. But many marketing experts don’t realize just how many ways bad data can affect your company’s ROI. Among other potential problems, duplication in your…
There are many different tools that can use your data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data…
Data is the foundation of any business. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes…
Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record. More and more, marketers are becoming responsible for…
You feel like a rock star. You found the right person at the right company. You found a data provider to give you the right email address, phone number, and mailing address. You’re ready to…
Previous GDPR Blog: GDPR: Getting Data Privacy Ready Emails are a big component of most marketing campaigns. Marketing automation systems like Marketo, Pardot and Eloqua, or CRM’s like Salesforce, make it easy to send mass…
Imagine meeting someone on a train who happens to know a guy who is a perfect fit to help you close a business deal. What if it might be illegal for you to call or…
Finding new leads is hard work. Especially when working in a niche industry, it might seem like finding the next person to contact so you might possibly make a sale is impossible. What you need…
In the past, we’ve talked about how social media is great for prospecting and sourcing data, but it’s also great for looking for a job. Getting the information you need to get or nail your…
If you’re looking for customer or prospect data, it’s probably already on the internet. One big mistake that organizations make in sales or marketing prospecting is that they think they’ll need input from their current…
Looking for a job is no easy task. Even when you work up the energy and motivation to start applying en masse, employers are judging you in less than 10 seconds on a resumé, a…
So you ran out of leads. It’s okay. It happens to the best of us. But in finding new leads, you begin to watch your day wither away as you realize that you’ll be able…
Everybody dreams of doing more. You could be jobless one day, be CEO of a company the next and still feel like you want more. In the business world, this translates directly to the nine…
Software as a Service, commonly abbreviated to SaaS. It’s one of those tech terms that just seems to blend together with the dozens of other tech buzzwords that come out each year. Nobody cared about…
A comprehensive and consistently applied data quality process can prevent bad data from ever getting into your database and impairing sales and marketing effectiveness. This series of articles discusses specific steps you can take to…
