Whether you’re cooking a gourmet holiday meal for the whole family or just baking gingerbread cookies for a midnight snack, your main concern lies with the quality of the ingredients. As the old adage goes,…
Holiday marketing campaigns can be the most costly to run due to the high volume of physical mail, gifts, and other packages being sent at this time of year. If you don’t have clean, complete,…
No matter if you pronounce it with a long or short vowel sound, the word data provokes ideas of bits and bytes, algorithms, and the esoteric SQL programming terminology used by data scientists around the…
While the type of customer may vary from business to business, the importance of the customer never does. With the internet at our fingertips, it is increasingly easier for customers to view and share information…
Social media is one of the most effective ways of bringing brand awareness. Profiles on sites from Facebook to Youtube to Instagram can help your company reach clients in an easy, quick way. The convenience…
You care about giving people the product you created. To your business, data segmentation is the answer to many problems; how will I target leads to find the right audiences? How will I market my…
Duplicate records in Salesforce can cause chaos for your organization, but in this post we’ll specifically look at the problems that duplicate records cause in the measurement of your marketing efforts. We’re going to start…
Dear VP Marketing, Your team doesn’t want to clean up your database just to have busy work. Trust me, they have enough to do already. What they want is to be more efficient. Right now,…
It’s an ancient marketing and sales proverb: bad data causes trouble. But many marketing experts don’t realize just how many ways bad data can affect your company’s ROI. Among other potential problems, duplication in your…
There are many different tools that can use your data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data…
Data is the foundation of any business. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes…
Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record. More and more, marketers are becoming responsible for…
