Duplicate records in Salesforce can cause chaos for your organization, but in this post we’ll specifically look at the problems that duplicate records cause in the measurement of your marketing efforts. We’re going to start…
Dear VP Marketing, Your team doesn’t want to clean up your database just to have busy work. Trust me, they have enough to do already. What they want is to be more efficient. Right now,…
It’s an ancient marketing and sales proverb: bad data causes trouble. But many marketing experts don’t realize just how many ways bad data can affect your company’s ROI. Among other potential problems, duplication in your…
There are many different tools that can use your data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data…
Data is the foundation of any business. CRM and marketing automation are merely vessels, and it is the data they contain that is the true treasure. It’s the single most critical element when it comes…
Good list building affects all aspects of business, including the funnel and pipeline. Collecting the names, titles, emails, phone numbers, and social data, creates that holistic record. More and more, marketers are becoming responsible for…
You feel like a rock star. You found the right person at the right company. You found a data provider to give you the right email address, phone number, and mailing address. You’re ready to…
Previous GDPR Blog: GDPR: Getting Data Privacy Ready Emails are a big component of most marketing campaigns. Marketing automation systems like Marketo, Pardot and Eloqua, or CRM’s like Salesforce, make it easy to send mass…
Imagine meeting someone on a train who happens to know a guy who is a perfect fit to help you close a business deal. What if it might be illegal for you to call or…
Finding new leads is hard work. Especially when working in a niche industry, it might seem like finding the next person to contact so you might possibly make a sale is impossible. What you need…
In the past, we’ve talked about how social media is great for prospecting and sourcing data, but it’s also great for looking for a job. Getting the information you need to get or nail your…
If you’re looking for customer or prospect data, it’s probably already on the internet. One big mistake that organizations make in sales or marketing prospecting is that they think they’ll need input from their current…
