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Lead-to-Account Matching
April 29, 2021
A Beginner’s Guide to Keeping a Duplicate Free Database
This blog takes you through the problems that bad data can cause your business in terms of inefficiencies, loss of…
April 22, 2021
Steve Lucas: Data Quality and the Engagement Economy
Table of Contents I. The Engagement Economy and the Customer Experience A. Engagement Marketing B. Understand the Customer C. Customer…
October 29, 2020
Ottowa Marketo User Group – 10 Steps to Remove Bad Data in Markeo
Bad Data in Marketo Ottowa Marketo User Group 10 Steps to Remove Bad Data in Marketo 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 Learn how Altium used the RingLead data quality platform to: Manage their existing duplicates which made up 25% of their Salesforce data Cut…
October 19, 2020
RingLead Marketo Deduplication vs Marketo Automerge
While AutoMerge only allows for exact matching rules, RingLead fuzzy matching rules allow for greater flexibility and customizability when...
October 12, 2020
How to Build A Business Case for Data Orchestration
EBOOK Building a Business Case for Data Orchestration Initiatives Sell your C-suite on data investments We all know the popular…
September 1, 2020
Bridging the Divide – The Lead to Account Relationship
Table of Contents Introducing the Great Divide: Leads and Accounts ABM Obstacle 1: Difficult ICP analysis and persona identification ABM…
March 9, 2020
Getting Started with Data First Marketing
Digital marketing superstars like American Express and JetBlue have mastered the power of data first marketing–now it’s your turn. Listen…
March 9, 2020
Dumping Dead Data & Spring Cleaning for Marketo
Dirty data is one of the biggest challenges plaguing Marketo users. Despite your best efforts, records become outdated, duplicates seep…
August 26, 2019
10 Steps to Reduce Bad Data in Marketo
10 Steps to Reduce Bad Data in Marketo Keeping your Marketo Instance free of bad data is an important part…
