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Marketo: How to Find and Merge Duplicates
TalkDataToMe
December 26, 2019

Marketo: How to Find and Merge Duplicates

Marketo Champion Series: Part 10 How to Find and Merge Duplicates in Marketo 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Keeping your Marketo Instance under the record limit is among the biggest challenges Marketo users face. Organizations need as much data as possible to create a single…
Marketo: How to Deal with Inactive Records after 90 Days
TalkDataToMe
December 26, 2019

Marketo: How to Deal with Inactive Records after 90 Days

Marketo Champion Series: Part 9 How to Deal with Inactive Records after 90 Days in Marketo JTNDJTIxLS0lMjBUaGUlMjBzY3JpcHQlMjB0YWclMjBzaG91bGQlMjBsaXZlJTIwaW4lMjB0aGUlMjBoZWFkJTIwb2YlMjB5b3VyJTIwcGFnZSUyMGlmJTIwYXQlMjBhbGwlMjBwb3NzaWJsZSUyMC0tJTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwYXN5bmMlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnBsYXkudmlkeWFyZC5jb20lMkZlbWJlZCUyRnY0LmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTBBJTNDJTIxLS0lMjBQdXQlMjB0aGlzJTIwd2hlcmV2ZXIlMjB5b3UlMjB3b3VsZCUyMGxpa2UlMjB5b3VyJTIwcGxheWVyJTIwdG8lMjBhcHBlYXIlMjAtLSUzRSUwQSUzQ2ltZyUwQSUyMCUyMHN0eWxlJTNEJTIyd2lkdGglM0ElMjAxMDAlMjUlM0IlMjBtYXJnaW4lM0ElMjBhdXRvJTNCJTIwZGlzcGxheSUzQSUyMGJsb2NrJTNCJTIyJTBBJTIwJTIwY2xhc3MlM0QlMjJ2aWR5YXJkLXBsYXllci1lbWJlZCUyMGZ1bGwtbGluayUyMG1hZ25pZmljLXBvcHVwJTIyJTBBJTIwJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5LnZpZHlhcmQuY29tJTJGZGVEa1VQZzc4R1ZzUXNXRE05OXpWMS5qcGclMjIlMEElMjAlMjBkYXRhLXV1aWQlM0QlMjJkZURrVVBnNzhHVnNRc1dETTk5elYxJTIyJTBBJTIwJTIwZGF0YS12JTNEJTIyNCUyMiUwQSUyMCUyMGRhdGEtdHlwZSUzRCUyMmxpZ2h0Ym94JTIyJTBBJTIwJTIwZGF0YS13aWR0aCUzRCUyMjE5MjAlMjIlMEElMjAlMjBkYXRhLWhlaWdodCUzRCUyMjEwODAlMjIlMEElMkYlM0U=Measuring engagement is one of the most important steps to take in any successful ABM campaign. But keeping track of how each target interacts…
Marketo: How to Find and Reset Records with Negative Behavior Scores
TalkDataToMe
December 26, 2019

Marketo: How to Find and Reset Records with Negative Behavior Scores

Marketo Champion Series: Part 8 How to Find and Reset Records with Negative Behavior Scores in Marketo JTNDJTIxLS0lMjBUaGUlMjBzY3JpcHQlMjB0YWclMjBzaG91bGQlMjBsaXZlJTIwaW4lMjB0aGUlMjBoZWFkJTIwb2YlMjB5b3VyJTIwcGFnZSUyMGlmJTIwYXQlMjBhbGwlMjBwb3NzaWJsZSUyMC0tJTNFJTBBJTNDc2NyaXB0JTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwYXN5bmMlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnBsYXkudmlkeWFyZC5jb20lMkZlbWJlZCUyRnY0LmpzJTIyJTNFJTNDJTJGc2NyaXB0JTNFJTBBJTBBJTNDJTIxLS0lMjBQdXQlMjB0aGlzJTIwd2hlcmV2ZXIlMjB5b3UlMjB3b3VsZCUyMGxpa2UlMjB5b3VyJTIwcGxheWVyJTIwdG8lMjBhcHBlYXIlMjAtLSUzRSUwQSUzQ2ltZyUwQSUyMCUyMHN0eWxlJTNEJTIyd2lkdGglM0ElMjAxMDAlMjUlM0IlMjBtYXJnaW4lM0ElMjBhdXRvJTNCJTIwZGlzcGxheSUzQSUyMGJsb2NrJTNCJTIyJTBBJTIwJTIwY2xhc3MlM0QlMjJ2aWR5YXJkLXBsYXllci1lbWJlZCUyMGZ1bGwtbGluayUyMG1hZ25pZmljLXBvcHVwJTIyJTBBJTIwJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZwbGF5LnZpZHlhcmQuY29tJTJGS3hoMzJwOUM4WllxTjRGWENXNUJZVS5qcGclMjIlMEElMjAlMjBkYXRhLXV1aWQlM0QlMjJLeGgzMnA5QzhaWXFONEZYQ1c1QllVJTIyJTBBJTIwJTIwZGF0YS12JTNEJTIyNCUyMiUwQSUyMCUyMGRhdGEtdHlwZSUzRCUyMmxpZ2h0Ym94JTIyJTBBJTIwJTIwZGF0YS13aWR0aCUzRCUyMjE5MjAlMjIlMEElMjAlMjBkYXRhLWhlaWdodCUzRCUyMjEwODAlMjIlMEElMkYlM0U=Behavioral score is a critical metric in Marketo for knowing the buyer readiness of a prospect. Lead scoring models rely on many parameters…
Marketo: How to Find and Remove Old Unengaged Records
TalkDataToMe
December 26, 2019

Marketo: How to Find and Remove Old Unengaged Records

Marketo Champion Series: Part 7 How to Find and Remove Old Unengaged Records in Marketo 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It is important for any Marketo database to remain free of records that have not engaged with you in an extended period of time. But…
Marketo: How To Track Spam Bounces and Suppress Spam Email Addressess
TalkDataToMe
December 26, 2019

Marketo: How To Track Spam Bounces and Suppress Spam Email Addressess

Marketo Champion Series: Part 6 How To Track Spam Bounces and Suppress Spam Email Addressess in Marketo 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If your emails bounce because they’ve triggered a spam filter, Marketo will indicate that as the cause of the bounce. These bounced email…
Marketo: How to Remove Records from Marketo That Submit an Unsubscribe Form
TalkDataToMe
December 26, 2019

Marketo: How to Remove Records from Marketo That Submit an Unsubscribe Form

Marketo Champion Series: Part 5 How to Remove Unsubscribes and Opt-Outs in Marketo 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Complying with data privacy regulations involves giving recipients opt-outs and unsubscribe options in all email communications. As with records that have none or an invalid email address,…
Marketo: How to Delete People that are No Longer at a Company
TalkDataToMe
December 26, 2019

Marketo: How to Delete People that are No Longer at a Company

Marketo Champion Series: Part 4 How to Delete People that are No Longer at Company in Marketo 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Using email addresses for persons no longer at a company can cause several problems in your campaign reporting and conversion rates. Too often,…