In addition to entirely cleaning a database of all duplicates, DMS Cleanse now includes the capability to normalize incoming and preexisting data, which will standardize all of the data in a CRM for organization, cleanliness and ease of access. Ultimately this will lead to increased marketing and sales intelligence and more accurate data reporting.
After getting rid of duplicates and normalizing all of your data, you should never have an issue finding the piece of data that you’re looking for ever again.
In DMS Cleanse, you should now have the option to “create a new normalization task.” You’ll then be able to normalize by object, which will include all Leads, Contacts and Accounts in Salesforce. This will then lead to an area where users will be able to set presets for which fields they want standardized and overridden. Like all DMS features, normalization in Cleanse allows for complete user control.
Normalization will standardize fields including company names, contact names, URLs, address information (streets, states and cities), phone numbers and job titles. By using a single organizational method and proper capitalization, your data will be significantly easier to sort through. You’ll have more personalized data, be able to derive deep analytics easily and your data will give some valuable time back to your sales and marketing teams, as they’ll stop spending time sorting through data and more time actually using data.
And if you aren’t already a user of DMS Cleanse, the software gets rid of all preexisting duplicates within a CRM. It also includes a scheduler which will continue to clean duplicates in a database.
If you’re interested, you might qualify for a 30-day free trial. Fill out the web form on the side of the page and one of our sales representatives will be in contact with you.