About this webinar
The importance of quality data in all things business is no longer a topic for debate–it’s a known fact. Collecting data is one thing, but knowing how to properly leverage it to scale your business is another beast entirely. Establishing a data vision, identifying critical data points, and normalizing and segmenting your data based on those points are all critical steps on your journey to sustainable, data-driven growth. In part one of our two-part webinar series with Perkuto, you’ll learn how to create a strong data foundation that not only fuels overall business growth, but also your impact as a marketer.