Data enhancement is all about making sure any data that is coming into the business is being looked at with a critical eye and is being filtered down to maximize its value. Imagine getting a set of numbers tossed at you without a clue as to what they mean and what they are going to do for you. All that is going to do would bother you and make you want to smack your head against the wall right? Well, this is where data enhancement comes into play as it takes the data and gives it meaning for you. Here are the pros of going down this route.

Understand Customers Better

You always want to make sure the customers that you are going with are easier to understand because it is going to have a role to play with in the long-term. If you are not careful, you are just not going to be happy and that is never a good thing. Make sure you are able to understand customers better through all angles and that includes the data you are getting on them. Enrichment tools, like RingLead DMS Enrichment, can enrich all incoming data from web forms or lists, or current data inside your Salesforce CRM, to give you the most up-to-date contact and firmographic information, like direct dials, mobile numbers, employee count and revenue, in minutes. Enriched data about leads, prospects and customers, can give you complete buyer profiles to eliminate time sales reps spend prospecting, and increase conversion rates for marketing with hyper segmentation and intensified Account-Based Marketing.

If you don’t make the most of the data, what is the point of having it in the first place?

Simplify Matters

Data enhancement will help simplify how your data looks and reads, making it easier to understand and run reports with. Making sure fields like job title, phone number and address are standardized, will streamline the data inside your CRM, and make for more efficient, consistent and accurate reporting. RingLead DMS Cleanse includes a normalization tool that normalizes all of your data as it matches and merges duplicates in real-time.

By removing duplicates and normalizing the remaining data, you automatically increase the reliability of your database, and enhance over functionality.

Better Response Rates

You are going to begin to get better responses from the market because of what the data is telling you and how you are responding to it. This is valuable for those who are sick and tired of not being able to see results because they just don’t know what to do.

The reason for this has to do with not having the right tools by your side to get the best possible results for quality data management. But, with data quality assessment tools in place, you are not going to have to fret over this any longer and that does matter a lot. Check out RingLead’s FREE Field Trip scanner’s to help you determine how many duplicates and how many empty fields there are inside your Salesforce.

These are the advantages you are going to see with data enhancement in this day and age. Most businesses that are serious about making money at this point in time are making sure the data enhancement tools in place are the best. The value is there for one and all to see and you are going to love it for a long time to come. It does not get better than this for those who want to be sure about what they are doing and the value they are getting in general. Why not make the most of it as soon as you get the chance?

To learn more about RingLead Data Management Solutions (DMS), click the box below to speak with a certified RingLead representative today!

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