Data quality. You have probably heard that term thrown around quite a lot when it comes to Salesforce management and, if you’re like most, you probably shy away from the issue due to the frustration and difficulty that it entails. Data quality is often a complex issue that requires time and attention (which almost all Salesforce admins don’t have), but, if you had the ability to effortlessly clean, protect and enhance the data in your Salesforce org with the click of a button, wouldn’t you want to learn more? I think, yes.
Having high quality data in your Salesforce org can be an incredibly useful asset to your sales team. Data is the backbone of any company and almost 100% of companies base their decisions on the data they collect daily. In order for data to be considered “high quality” it must be consistent, normalized, accurate and up to date. When data is excellent quality, it can be easily processed, quickly understood by those who have access to it, and used in decision making. Data can become old and erroneous however due to database merges, list imports, manual entry of data and lack of maintenance.
For most companies, poor data quality is their number one pain point but is often most ignored due to the trouble that follows it. Most Salesforce Administrators, and other CRM managers, don’t have the time to manually append, clean and protect the data that is being funneled into their Salesforce or CRM on a daily basis. Dun and Bradstreet found that the average health scale rating for companies databases was considered “questionable” with a 3.06 rating out of 5. This means that your sales reps are most likely wasting time, money and energy by utilizing data that is not accurate, not complete, and not effective.
Sales reps need actionable data that they can trust when calling and emailing prospects, but Salesforce Admins need an easy way to manage all of the incoming and current data in their CRM. Technologies, like RingLead Data Management Solutions (DMS), can help both parties by providing enriched contact and firmographic data to the sales reps, but also continuously cleaning and deduping the CRM for the Salesforce Admin with just a few clicks of a button, and all in real-time. RingLead DMS is the complete data management platform that will enhance the overall quality of your Salesforce Org making it easier than ever to clean, protect, and enrich your data without the tediousness of doing it by hand.
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