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Hennepin Theatre Trust Success Story

Enhancing the Salesforce experience with a data management platform

Hennepin Theatre Trust uses RingLead to keep their Salesforce data clean, actionable, and duplicate-free.

They’ve created a very diverse ecosystem that has created opportunities for organizations like RingLead to come in that can specialize in a very specific task and activity, that it enhances the overall user experience as an extension of Salesforce.

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So Salesforce is a great company, and they’re a great platform, they’re in business for doing a lot of different things. They have the number one CRM in the world, but Salesforce was founded in 1999, and I think the primary use case of what they stand to achieve is to be a robust CRM platform.

They have standard functionality, core standard functionality that gets to the root of what business users require and need in a robust CRM. However, I think, based on industry trends, and changes, we’re going through what is being referred to as the fourth industrial revolution. I think needs of organizations and businesses change.

The nice thing about that is because Salesforce is so customizable, companies like RingLead are able to come into existence, and build platforms that sit atop of Salesforce that enhance the overall user experience.

So I think Salesforce has a very unique ecosystem in which they don’t need to be the best at every aspect around servicing the customer, they’ve created a very diverse ecosystem that has created opportunities for organizations like RingLead to come in that can specialize in a very specific task and activity, that it enhances the overall user experience as an extension of Salesforce.

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