Barton Associates is a healthcare staffing company focused on helping the niche market of physicians, physician assistants, and nurse practitioners find new jobs. Barton Associates needed targeted data lists for their healthcare placements. Not only are these placements very specific, but they are not publicly broadcasted. They are unique assignments that require a very specific, deep-dive search.
Barton Associates tapped Broadlook Technologies, a RingLead company, for their deep dive search tool to include the unique variables their clients desired. Here are some takeaways for how to ensure your list data meets your niche market needs while remaining at a high level of quality.
Get granular with your list data
Make sure the list gets as detailed as you'd like in order to find the right kind of contacts at the right kind of companies. “It really allowed us to take that next step into a more granular dive…that we wouldn’t have originally had the mindset or the verbiage to find,” said Stephen Ochs, Marketing Operations Analyst at Barton Associates.
Build onto your existing lists
Don't start from scratch if you already have a list in place. Get a data list that can be added onto your existing lists to grow your database. "The biggest win with Broadlook Technologies was building lists, not only for the businesses we work with," says Ochs, "but with potential companies as well."
Determine how it can save
Getting targeted lists can save you research time. It stops the manual process of finding contacts. This helped Barton Associates find the right people in their niche, specific market, saving time and resources. “We now have a lot more reach into the pool of people who can hire the doctors that we have. That way we can increase our population for providers beyond doctors to physician assistants, nurse practitioners and so on,” says Ochs.
Find the ROI
Barton Associates now has more potential opportunities than ever with these quality healthcare data lists. “Every additional client for us is an increase in revenue, and we have more clients with Broadlook Technologies, and it increased our bottom line,” says Ochs. With Broadlook, Barton Associates can commit to finding the niche placements they couldn’t find before. They increased their reach and offer more diversity in their options. They’ve also increased their portfolio.
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