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Holiday marketing campaigns can be the most costly to run due to the high volume of physical mail, gifts, and other packages being sent at this time of year. If you don’t have clean, complete, and accurate data to adequately segment your materials and messaging, you may not be maximizing the return on your campaigns.

If your goal is high-level engagement with the right targets, personalization is key. Bad data wastes time, money, and can render your personalized customer outreach efforts futile.

With strong data, spreading information this holiday season is as easy as spreading holiday cheer.

In our most recent Marketo webinar, RingLead’s CPO, John Kosturos, discusses how good data quality can improve your ability to target and segment prospects and customers, maximizing the return on your marketing campaigns.

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