17 Revealing Stats About the Challenges and Opportunities of CRM

Software Advice recently surveyed 304 CRM software users across a wide range of industries and sizes in order to determine their CRM satisfaction.

The survey also uncovered where CRM users plan to invest in the technology, the greatest benefits, and the greatest difficulties of CRM implementation. Here are the key stats from this report.

1. 74% of CRM users said their CRM system offered improved access to customer data

2. 47% plan to increase their CRM investment for customer service/help desk

3. 42% plan to increase their CRM investment for marketing automation

4. 39% plan to increase their CRM investment for social media monitoring

5. 37% of small business users are satisfied with their CRM

6. 35% of large businesses are satisfied with their CRM

7. 26% of medium-sized businesses said they were very unsatisfied with their CRM

8. Only 7% of CRM users cited security or privacy issues as a major CRM challenge

9. 56% of CRM users faced major or moderate challenges customizing their CRM

10. 49% said integrating their CRM with other key technologies was a major or moderate challenge

11. 48% of users access their CRM on their smartphone

12. 49% of users access their CRM on at least three devices

13. 86% of users access their CRM with their laptop

14. 76% access their CRM with their desktop

15. 67% of CRM users work in a smaller business of 100 or fewer employees

16. 21% of CRM users work in the manufacturing industry

17. 14% of CRM users work in the technology industry

Learn more about your CRM software options from Software Advice here.

Get more stats for business in this free report.