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CRM/MAPVideos
June 11, 2019

How to Clean, Enhance, and Segment Your Marketo Data 

3x Marketo Champion Elliott Lowe shares his insights into Marketo data management at the New York Marketo User Group. Key Topics from the User Group:…
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Awesome things enriched data
DataMarketing
June 6, 2019

The Awesome Things You Can Do With Enriched Data

What is Data Enrichment? Incorporating third-party information is a common practice to leverage data for strategic decision-making. Whether you’re trying to gain better insight into…
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Company Updates
June 6, 2014

Data Quality Management in Six Verbs

Once upon a time, when asked on Twitter to identify a list of critical topics for data quality practitioners, my pithy (with only 140 characters…
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Company Updates
February 11, 2014

My data: It loves me…it loves me not

Every year, companies allocate a tremendous amount of time and money on their CRM and marketing automation platforms. Unfortunately the true value in these platforms…
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