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August 26, 2019
10 Steps to Reduce Bad Data in Marketo
10 Steps to Reduce Bad Data in Marketo Keeping your Marketo Instance free of bad data is an important part…
April 24, 2018
7 Steps to Improve Data Quality
Cleaning up your database is a dreaded and mundane task that almost all Salesforce Admins avoid. Data quality is tricky;…
April 23, 2018
How to Prevent Duplicates in Marketo
Duplicate data is a problem for many departments, especially marketing. Marketers are constantly looking for ways to be more effective…
August 18, 2015
6 Steps to Transform Your Lifecycle into a Revenue Machine
The last time I was in Disney World, I was trying to get into this sporting tent to watch my…
August 4, 2015
3 Common Salesforce and Marketing Automation Mistakes
All too often, standard web Leads are about the only object set up to automatically pass from your marketing automation…
June 29, 2015
3 Steps to Getting Started with Marketing Automation
There are three core foundational steps to getting started with marketing automation. If you prepare your team and your data,…
