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Lead-to-Account Matching
November 27, 2019
The Recipe for ABM Success
More marketers than ever are flipping traditional marketing on its head by turning to account-based programs to grow their pipeline…
September 5, 2018
100 Consequences of Bad Data Standardization
Bad data impacts all aspects of business from employee morale to lost customers. Working in the data quality space for…
July 16, 2018
5 Hands-On Strategies to Improve Data Quality
Data quality is never an accident. However, most companies discover data issues randomly. According to the an Experian benchmark report,…
May 23, 2018
How To Use Data For Better Content Marketing
There are many different tools that can use your data to improve content efficacy. However, most marketers waste time and…
May 16, 2018
Why Poor Data is the Epic Downfall of Email Lists
Data is the foundation of any business. CRM and marketing automation are merely vessels, and it is the data they…
April 23, 2018
How to Prevent Duplicates in Marketo
Duplicate data is a problem for many departments, especially marketing. Marketers are constantly looking for ways to be more effective…
August 12, 2015
How to Boost Marketing Efficiency By 85% with Strong Data
B2B SaaS company, Intronis, recently reduced their data import process from seven steps to one step, resulting in an 85%…
June 16, 2015
7 Tips to Avoid Bad Data in Marketo
As a Marketo user and Champion for three consecutive years, I have been developing tips and tricks to data quality…
June 1, 2015
How the Right Data Improves Your Marketing
In a recent TechnologyAdvice Expert Interview, Amanda Nelson, Director of Marketing at RingLead, shared her insights on the intersection of…
May 28, 2015
How Does Your Lead Scoring Program Stack Up?
According to a Lattice Engines study, 44% of B2B marketers are doing lead scoring. But 32% say their lead scoring…
