There are many different tools to use data to improve content efficacy. However, most marketers waste time and resources trying to acquire every new gadget in the ever-expanding MarTech stack. In practice, data analytics begins at the simplest level with the simplest tools. Breakdown: Get an Idea First Know Your Best Customers Contact…
62% of companies say content marketing is the single most valuable tool to generate new leads. Yet, most content marketing efforts are ineffective. Find out why. Breakdown [cs_divider] Planning Stage: Build a Foundation Business Alignment Know Your Target Audience Execute Content Marketing Mission Statement Define Roles & Responsibilities Content Publishing Schedule Build a Foundation [cs_divider]…
By definition, lead nurturing involves building meaningful relationships with your target customers regardless of where they are in the buying process. Even if some of these potential customers aren’t currently planning to purchase your products or services, the right approach to lead nurturing will place your business at the forefront of their minds the next…
The price of CRM and Marketing Automation subscriptions are based on the number of records your database contains. On average databases may be carrying up to 30% in duplicates; overtime these costs will add up unnecessarily. It is very easy, however, to achieve marketing automation cost reduction through three simple solutions. First, reduce the number…
Creating deep, consistent relationships with your core customers will give your business a definite competitive edge as well as improve your bottom line. Brands with emotionally charged marketing messages will stand out in viewers’ minds, making them remember that brand name the next time they have a problem that your products or services will solve.…
Having a booth at tradeshows, expos and conferences can be a great way to develop leads, if it is done right. Companies of all sizes, in all stages of their growth spend thousands of dollars on tradeshows and often get disappointing results. Exhibiting at events can be a good source of leads, but it can…
The last time I was in Disney World, I was trying to get into this sporting tent to watch my daughter participate in a cheering competition. There were a few hundred people in a massive crowd waiting to go through a door. It was chaos with no organization. It reminded me of an inefficient funnel…
By now you’ve heard all the stats about business blogging… Nearly 40% of US companies use blogs for marketing purposes. B2B companies that blog get 67% more leads per month than those who don’t. Companies that blog have 55% more website visitors. In fact, that’s probably why you started a business blog a few years…
B2B SaaS company, Intronis, recently reduced their data import process from seven steps to one step, resulting in an 85% boost in marketing efficiency. How did they do it? It all started with one man: Richard Delahaye, Digital Marketing Director at Intronis. Richard also oversees the Intronis marketing database, making sure that the data is…
All too often, standard web Leads are about the only object set up to automatically pass from your marketing automation system into Salesforce. However, there are many more opportunities for automation once you venture beyond the basics. Here are three common marketing automation and Salesforce integration mistakes. 1. Not Tying in Opportunity Fields Have you…
