7 Tips to Avoid Bad Data in Marketo

As a Marketo user and Champion for three consecutive years, I have been developing tips and tricks to data quality in Marketo for a long time. At the 2015 Marketo Summit, fellow Marketo Champion, Inga Romanoff, and I shared some of these tips, and when speaking of our experience with resolving bad data, I believe…

​5 Hands-On Strategies to Improve Data Quality

Data quality is never an accident. However, most companies discover data issues randomly. According to the 2015 Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects, and fewer than one in two companies conduct proactive data audits to discover data quality issues.”   Understanding Data Quality…

15 Awesome Pictures from Marketo Summit 2015

7,000 attendees descended upon San Francisco this week for Marketo’s annual user conference. The #MKTGNation feed thrived as marketers across the globe enjoyed and shared experiences from Marketo Summit 2015. It was a great show filled with educational sessions, innovative vendors and partners, and game-changing product releases. Here’s a look at the Summit in photos.…

​7 Steps to Create Your First Marketo Webhook

Marketo is a proven leader in marketing automation, and is an indispensable tool for marketers. However, while many marketers are using this robust platform, they may not be tapping into a huge opportunity: Webhooks. Marketo Webhooks allows you to send data (“post”) out to a third-party system as well as receive data (“get”) from third-party…