Data quality is never an accident. However, most companies discover data issues randomly. According to the an Experian benchmark report, “Most organizations say data quality issues are detected when reported by employees, customers or prospects,…
With more than 4,000 companies vying for a spot in your MarTech Stack, the dizzying vendor landscape and its potential price tag can be overwhelming. Choosing a marketing automation platform first is a great way…
Marketo is a Lead management software that integrates with Salesforce. Marketo best practices state that all new Leads should be input into the marketing system first and then synced to Salesforce. The issue is that…
Ideas might be a dime a dozen, but coming up with a truly great business idea is no easy feat. Where do you start? How do you develop a concept that will solve a problem…
The last time I was in Disney World, I was trying to get into this sporting tent to watch my daughter participate in a cheering competition. There were a few hundred people in a massive…
Duplicate data is a problem for many departments, especially marketing. Marketers are constantly looking for ways to be more effective and efficient, and that can include a better approach to dealing with duplicate records in…
As a Marketo user and Champion for three consecutive years, I have been developing tips and tricks to data quality in Marketo for a long time. At the 2015 Marketo Summit, fellow Marketo Champion, Inga…
7,000 attendees descended upon San Francisco this week for Marketo’s annual user conference. The #MKTGNation feed thrived as marketers across the globe enjoyed and shared experiences from Marketo Summit 2015. It was a great show…
Marketo is a proven leader in marketing automation, and is an indispensable tool for marketers. However, while many marketers are using this robust platform, they may not be tapping into a huge opportunity: Webhooks. Marketo…
Marketo’s annual user conference, Marketo Summit, is less than a week away, and if you haven’t done more than book a flight and hotel, it’s time to get planning. With over 100 sessions, 170 speakers,…
Marketing attribution is a frequently discussed topic among marketing automation professionals and vendors. Yet it is a challenge to achieve an attribution system that takes into account touches, offers, and sources. Here’s is a roadmap…
Keeping people out of your campaigns is just as important as putting people in. When we think of targeted lists, we tend to think about who the campaign is targeting. For example, a mailing might…
