January 7, 2020
Marketo Webhook Explained
Altium's Success Story Marketo Webhook Explained 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 Learn how Altium used RingLead's Cleanse and Prevent to not only dedupe their database, but to maintain a dupe-free database in the future. EXPLORE RELATED CONTENT
January 7, 2020
Lead to Account Linking Boosts Productivity
Altium's Success Story Lead to Account Linking Boosts Productivity 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 Learn how Altium used RingLead's lead to account linking feature to facilitate the sales process. EXPLORE RELATED CONTENT
December 30, 2019
“We Used RingLead to Remove 200,000 Duplicates” | Bullhorn Success Story
Bullhorn Success Story "We Used RingLead to Remove 200,000 Duplicates" 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 It’s my favorite piece of software that we purchased in my memory. By finding and merging over 200K duplicate records in Marketo, Bullhorn was able to: stay within Marketo…
December 26, 2019
How Altium Removed 200,000 Duplicates and Prevents 200 Duplicates Each Day | Altium’s Success Story
Altium's Success Story How Altium Maximized Salesforce and Marketo ROI with RingLead 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 Learn how Altium used the RingLead data quality platform to: Manage their existing duplicates which made up 25% of their Salesforce data Cut their database size by…
December 26, 2019
Lowering Marketo Storage Costs | Altium’s Success Story
Altium's Success Story How Altium Reduced MarTech Costs with a Database Cleansing Tool 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 Learn how Altium used RingLead's data cleansing tools to merge 200,000 duplicate records and drastically reduce storage costs. So Marketo cost depends on the size of…
December 26, 2019
Marketo: How to Find and Merge Duplicates
Marketo Champion Series: Part 10 How to Find and Merge Duplicates in Marketo 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Keeping your Marketo Instance under the record limit is among the biggest challenges Marketo users face. Organizations need as much data as possible to create a single…
December 26, 2019
Marketo: How to Deal with Inactive Records after 90 Days
Marketo Champion Series: Part 9 How to Deal with Inactive Records after 90 Days in Marketo 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Measuring engagement is one of the most important steps to take in any successful ABM campaign. But keeping track of how each target interacts…
December 26, 2019
Marketo: How to Find and Reset Records with Negative Behavior Scores
Marketo Champion Series: Part 8 How to Find and Reset Records with Negative Behavior Scores in Marketo 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Behavioral score is a critical metric in Marketo for knowing the buyer readiness of a prospect. Lead scoring models rely on many parameters…
December 26, 2019
Marketo: How to Find and Remove Old Unengaged Records
Marketo Champion Series: Part 7 How to Find and Remove Old Unengaged Records in Marketo 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It is important for any Marketo database to remain free of records that have not engaged with you in an extended period of time. But…
