As more and more enterprises realize the unique strategic importance of data quality, a new class of data analysis tools has emerged. Like all processes, to achieve the highest level of data quality excellence, the order of operations matters. Properly putting things first means that the first thing that must be done, even before planning, is to analyze. The truism that you can’t fix what you’d don’t measure is especially true as it relates to data quality
Data quality analysis tools are available for a wide range of measurements and fall into the following categories:
Duplicate Data Detection
This type of data analysis tool is used to assess how many duplicate records are currently taking up space inside your database. Duplicate records are incredibly problematic for sales and marketing teams when it comes to lead routing, assignment and conversion. This type of data quality analysis is helpful to provide insight about data quality and will assist in the recognition of duplicate data issues. Check out RingLead’s FREE Duplicate Scanner to discover how many duplicates are inside your Salesforce right now.
Data Cleansing
Once you’ve discovered the number of duplicates inside your database, take action against them by matching and merging all duplicate records in real-time. Having a clean, and duplicate free database will lead to organizational efficiency, increased productivity and higher ROI on your CRM and marketing automation investments. Check out RingLead DMS Cleanse to remove all duplicate records in minutes.
Data Monitoring
These data analysis tools are helpful in analyzing and controlling the ongoing conformance of data to the agreed business rules defining the data quality for the enterprise. Check out Field Trip to analyze the field usage of any object in Salesforce, including what percentage of records, or subset of records, have that field populated, to help delete unused field values.
Data Enrichment
A data enrichment tool that can append your data with relevant contact and firmographic information like direct dials, email addresses, company revenue and employee count, can really change the way your sales and marketing teams operate. With enriched contact information like direct dials and email addresses, your sales team can engage with the right person at the right time, and your marketing team can increase deliverability, open and conversion rates, helping your maximize the ROI on your CRM or marketing automation investment. Check out RingLead’s FREE Enrichment scanner.
Data Standardization
Data standardization tools help in formatting the values into layouts which are consistent, based on local and industry standards. They also help in decomposition of text fields into components. It make sure that fields like title, address and phone number look and read the same across your entire database. You wouldn’t want to have “VP” also written as “Vp” or “Vice President” inside your CRM. This leads to duplicate records and poor data reporting because the CRM will read the titles as 3 different ones. Check out RingLead DMS Cleanse to normalize your data as it matches and merges duplicates.
Data Quality Checklist
It is useful to create a data quality checklist to be used for data improvement. If you can make a list of all the data quality improvements you would like to make both short term and long term, you’ll have a better grasp on the state of your database and make it easier to achieve those goals.
Growing Importance Of Data Quality Analysis Tools
Data quality is of vital importance for any organization striving for peak revenue performance. With the best quality data, the decision making capabilities of every individual in the organization is enhanced, allowing for business objectives to be reached in a more efficient manner. Employing best practices for data quality analysis is essential since you can’t fix what you don’t measure.
Many tools are provided by vendors and consumed by users for internal deployment. Now, however, hosted tools are also growing in popularity and continuing to emerge. The tools are regularly implemented by many organizations in support of other data quality initiatives and data solutions, which is bringing about a continuous improvement in organizational data quality.
With the increasing focus on data quality initiatives in the enterprise the key role that the right data quality analysis tools has can not be overstated.
Want to start your data quality journey today? Speak with a certified RingLead sales representative today to learn more about our Data Management Solution (DMS) platform and how it can help your organization in minutes!
