Data is everything in the information age. It keeps businesses going and allows people to interact with one another through both phone calls and emails. But if you’re not organized with your data, you’re going to spend your precious time and resources digging through it, instead of utilizing it. Nobody wants to spend their time cleaning their Salesforce out when it gets too big to handle. So here are five ways to optimize your data starting now, so your database never gets out of control.
Use A Cloud
Working in the cloud is the future of computing. While there are several arguments for and against the cloud depending on who’s being asked, the people we work with think that data is best used in the cloud, and for good reasons! Why would you have your data all over the place when there’s a common location that you can call from, all while acting as a backup, whenever you want? It just makes more sense to put your data in the cloud. Secure, cloud-based data management platforms guarantee that your authorized team members can access your data anywhere, at any point, from nearly any device.
Minimize Your Fields
Everybody hates putting in information they’ve written down in every place hundreds of times. Whenever you have users fill out forms, make sure that they only have to put in what you absolutely need. There’s no point in making them fill out a secondary email and a secondary phone number. Enrichment tools like RingLead’s Intelligent Forms (a key feature in DMS Enrichment) enable you to keep your forms short, while still obtaining the key information you need to sell and market.
Standardize Your Data
There’s dozens of ways to write out a company name, job title, address or in some cases with nicknames, a client’s name. If you don’t have one normalized way of writing out data, you’re going to have inconsistency that’s difficult to follow when looking for a piece of data. In a worst case scenario, you may have two people putting in data with different abbreviations at the same time, which your system might not recognize as a duplicate.
Put Everything On A Single Dashboard
You’re never going to boost productivity if you have to spend your whole day looking for everything. There’s a reason Google is the world’s biggest internet related company. Imagine how awful the internet would be if you had to search through every single website to find what you were looking for? Putting everything in one place makes finding what you’re looking for so much easier and will save you time so you can get to utilizing your data immediately.
Get Rid Of Duplicates
Duplicates are the number one problem that will ever arrive in a database. They waste time, they’re embarrassing when you contact the same person with the same message twice, and worst of all, they’re just annoying. Clean them out of your database as fast as you can. There’s absolutely zero reason to have duplicates in your database.
Fortunately, the RingLead Data Management Solutions (DMS) suite has features that can optimize your data in all of the above ways and more.
Interested in learning about RingLead DMS? Schedule a demo today by clicking the box below!