You care about giving people the product you created. To your business, data segmentation is the answer to many problems; how will I target leads to find the right audiences? How will I market my product most efficiently? There are three aspects of data segmentation to understand that could stop you from wasting time and get your business on track.
- Behavioral Segmentation: This kind of segmentation takes cues from understanding factors based on trends. For example, an analyst could say that “young smartphone users prefer iPhones”. This can then be differentiated from “older smartphone users prefer Samsung phones” and the information can then be used to properly market products to the correct audience.
- Demographic Segmentation: Variables such as age, gender, and income comprise demographic segmentation. After using this kind of segmentation, an analyst will better understand how her company can market differently to separate people most effectively. Instead of marketing a product to a teenage girl in the same way as an adult man, a company can take note of how multiple social variables alter consumer decisions.
- Social Segmentation: This is segmentation based upon media use. If I understand that the college students I am selling to are typically frequenting social media before 9 a.m. and after 5 p.m., my brand can be sure to attempt to target certain behaviors and demographics according to these statistics. Social media is an excellent marketing tool in bringing brand awareness to a consumer and emphasizing how that brand is relevant and useful in their lifestyle.Data enrichment is the start of understanding and making the most of your data.
Data management platforms were created to help businesses connect with their audiences and better utilize segmented data through the use of data enrichment. To find out more about how you can get started with a data management platform, check out RingLead DMS. Data management platforms are qualified to help you with everything from marketing to customer support. With RingLead, add data enrichment to your business model in order to target your ideal buyer persona and reach your revenue goals.