If you have experience in Salesforce or another marketing automation platform, you almost definitely have to know what an “object” is in order to be considered competent with the platform. But even though most Salesforce users can name the basic objects, many get confused when they see objects that aren’t predefined by Salesforce.
These are called “custom objects.” They’re unique to your company’s organizational methods and they’re one of the best ways to stay ultra-organized when dealing with tens of thousands of records within a CRM.
For example, you might want to centralize all of your company’s data within Salesforce, even if it doesn’t neatly fit into a “lead,” “contact,” or “account” category.
Say you want to store incoming and pending job applications in Salesforce as well. This can be stored in Salesforce in a custom “Recruiting” object, which would have all data from a name, a resume and contact information.
This is all great, but what happens when you have duplicate objects, both standard and custom, in Salesforce now? Nothing is stopping somebody from applying to your open position multiples times with the same exact information. This is going to create duplicate records, even if they are custom objects. It would be very embarrassing for your company to offer an interview for the same person multiple times since only one of the records was updated to show that the applicant had already been given an interview.
Luckily, RingLead Data Management Solutions has software that can both clean all standard objects of duplicates, as well as prevent future duplicates for incoming data. We also have plans to add deduplication for custom objects very soon. You’ll never have to worry about the problems that come with duplicates when making custom objects ever again.
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