Critical Business Issues

Boost Conversion Rate Optimization (CRO)

Challenge

Living in a digital society it is imperative to generate and maintain high conversion rates throughout all marketing tactics. When a business increases the proportion of website visitors or application users to take a desired action, whether clicking on a display ad, requesting a demo, or making a purchase, even a slight increase in CRO at the top of the marketing funnel can translate into a significant boost to the bottom line. By marrying data on your ICPs and site visitors with the use of techniques like geotargeting, A/B testing, and website personalization, you can successfully drive CRO, and ultimately, marketing generated revenue.

Processes

CRO allows organizations to gain more value from each visitor at a lower Customer Acquisition Cost (CAC) through hyper-personalized, relevant brand experiences.

The ability to collect and store Personally Identifiable Information (PII) along with critical contact data ( e.g. social interests, device preferences, and intent ) in single customer views is critical to moving the needle on CRO. The more reliable your customer view, the easier it is to deliver high-converting, personalized experiences across your site and digital channels.

Example

If a person is a returning visitor to your site, it may make sense to personalize their experience based on the previous session(s), but this requires attribution tracked in a single place (e.g. CRM or MAS). If an organization is unable to track attribution, linking customer intent data with profile information like an IP address, personalization will become increasingly difficult, and conversion rates will suffer dramatically.

Solution

The RingLead Data Quality Platform can help you manage PII data and create the easiest path to conversion for your sales and marketing teams. Consolidating all of your data into a single source of truth, RingLead allows you to easily determine performance across segments (e.g. new vs returning visitors), traffic sources, devices, states, countries and so on, giving you the data-driven insights required to continuously optimize your digital channels.