Social media is invaluable for growing a brand. It’s a way for people to connect with other people, to share your brand, and to be out in the marketplace.
Social media is a way for people to find out more about you without actually having to make traditional connections. In other words, your audience gets to explore you in the way that makes the most sense to them.
Depending on your brand, different types of social channels and social strategies make sense. The Irreverent Sales Girl is fun and out there, which lends itself nicely to a social media presence, including LinkedIn Discussion Groups, blogging, Twitter, etc.
Here’s a look at how I use the different social media channels for brand recognition and growth.
Twitter is excellent for connecting with other thought leaders. While it hasn’t really been a way for me to sell, it has been helpful for getting in with other thought leaders, and gaining a positive reputation.
Looking to grow your personalty? Definitely try Twitter and follow every potential client.
Facebook is a fun way for me to gain a following and measure how I’m doing in the marketplace. Social media is an excellent way to listen to your customer. It’s an excellent way to listen to your competition, and it’s an excellent way to learn more about your marketplace.
Facebook is an interesting place to engage with people. It’s a flexible way to share content and gain a following. However, it’s not easy to convert those people in taking action such as clicking through to your website or making a sale.
If you’re more about storytelling and web traffic, drive business to your blog.
Are you in the fashion or wedding industry? Be on Pinterest. That’s image driven. You’ll be able to target to the people you want to find.
LinkedIn is perfect for professional services. Form or join discussion groups, comment on discussions. After that, do your best to connect offline with potential customers or those who could compliment your services.
Remember the importance of offline communication and relationships. Get those crucial conversation off of social media as quickly as possible with either a phone call, an email exchange, or a cup of coffee if you’re local. Social media is only useful if you can turn it into a meaningful connection. Here I am with RingLead's Amanda Nelson at Dreamforce.
Finding the Right Social Media Channels
Learn where your customers are interacting. However, since you’re the one updating your social channels, find a channel that resonates with you, too. It should a space that you’re going to use and feel comfortable using the most. From there, they’ll be organic to you and they’ll resonate with your brand and your marketplace because they’re the right channel for you.
No matter what channel you choose, if you listen to what your customers are saying and sharing, then you can reach out with a message that’s tailored to them. Show them how you can connect the dots to even be more successful with what’s important to them. That’s the way that I’ve been able to use social media to be great at sales.
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