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CASE STUDY

DATACENTERDYNAMICS

“Once we understood RingLead capabilities, we created certain fields in our Salesforce instance to help us improve that allocation (for example, email domain fields for corporate 
email addresses, to make sure Leads were converted and allocated into the right Accounts). ”

About DatacenterDynamics (DCD)

DCD is an international B2B media and publishing company that develops products to help senior professionals in the world’s most ICT-dependent organizations make risk-based infrastructure and capacity decisions.

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Challenge

DCD needed to mass convert leads into matching accounts and create net new accounts for existing leads that they were planning on converting to contacts.

Solution

DCD deployed RingLead Cleanse to regain control over its Salesforce and Marketo databases.

Cleanse for Salesforce and Cleanse for Marketo are both available as stand-alone data quality tools, or as components of RingLead’s fully integrated, scalable data management solution. RingLead’s suite tackles all core data management processes including data discovery, deduplication, standardization, duplicate prevention and enrichment.

Results

Within the initial trial period with RingLead, DCD was able to convert 5K+ new leads to contacts, helping bridge the gap between the data that mattered to sales and the data that mattered to other departments like DCD’s Data & BI team.

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