Datto is an American cybersecurity and data backup company headquartered in Norwalk, Connecticut. Datto offers business continuity and disaster recovery, networking, business management, and file backup and sync solutions.

Datto was using Salesforce and Marketo as the main component of their sales/marketing operations. However, they had a myriad of data issues hampering performance and driving down ROI on the software investment.

1. 1. Datto found that ABM campaigns were performing poorly because of a lack of robust lead-to-account matching. Multiple sales reps were calling into the same account, causing poor customer experiences from the get-go. They needed a solution that not only automated the lead-to-account linking process, but one robust enough to match based on parameters beyond just company name
   2. Datto also found themselves unable to fully realize their data’s true potential. Duplicates pervaded their systems, inflating storage costs and making reporting and marketing attribution nearly impossible. They needed a way to rid their system of existing duplicates while providing ongoing database protection.
   3. Datto suffered from non standard data that sabotaged their lead assignment model. Leads could not be properly routed because of acronyms, typos, and other formatting issues. This delayed follow up and drove conversion rates down drastically.

Datto deployed the RingLead Platform to try and tackle all of their data quality problems, rather than rely on point solutions to piece together their data quality strategy.

Datto used all of the tools in the RingLead arsenal to regain control of their Salesforce and Marketo systems and improve database hygiene. 

• Real-time normalizing at all Salesforce and Marketo points of entry
• Robust duplicate matching for existing duplicates
• Ongoing duplicate protection
• Automated lead-to-account linking in Salesforce

After launching and implementing RingLead Cleanse and Prevent, Datto saw noticeable improvement in their Salesforce and Marketo performance.

• Merged 230,000 duplicate Leads, Contacts, and Accounts
• Linked/converted 330,000 Leads to Accounts in Salesforce
• Prevented 31,800 duplicates from entering their database
• Gained better marketing insights, analytics, and reporting
• Accurately attribute Leads to Opportunities without duplicates skewing metrics
• Optimize the lead-to-rep process by routing leads based on standardized field values