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CASE STUDY

FILMTRACK

“RingLead gives me peace of mind. I know that when I’m going to send something out I have the right list and my database is clean.”

About FilmTrack

FilmTrack is a SaaS company specializing in products that streamline the com-plex intellectual property management process, transforming the way the media and entertainment industry monetizes, measures and delivers content across every point in the intellectual property lifecycle. FilmTrack has been viewed as a leading end-to-end rights management solution since its inception in 1996.

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Challenge

FilmTrack’s sales and marketing teams wanted an effective way to clean and prevent duplicate records in their Salesforce. Duplicates impacted FilmTrack’s ability to reach out to potential clients and resulted in higher opt out rates, record keeping confusion and overpaying for marketing automation storage.

Solution

FilmTrack implemented RingLead Cleanse and Prevent to clean and protects its database and improve sales and marketing processes around data.

RingLead Cleanse is an industry-leading deduplication tool with 55+ custom matching logic rules, custom master record selection, custom field level selection, and an advanced deduplication task scheduler. RingLead Prevent is a real-time duplicate prevention platform capable of preventing duplicates from the three primary data sources: list imports, web forms and manual entry. Both hosted on Amazon Web Services, the tools together provide a reliable, secure and scalable environment to clean and protect data.

Results

FilmTrack implemented Cleanse and Prevent to clean and protects its database and improve sales and marketing processes around data.

  • Reduced list importing process by an average of 2 hours per list
  • 100-200 duplicates prevented daily
  • Easier reporting on marketing KPIs

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