getAbstract is a global company headquartered in Switzerland specializing in “compressing knowledge” by offering summaries of popular books, articles, and videos.

Julia Rodriguez, Salesforce manager at getAbstract, found herself spending far too much time and effort manually updating records and scrubbing her Salesforce database of dirty data.

basically we either needed another Salesforce person to assist me or something that could help streamline the processes

She needed an automated approach to CRM data management so she could spend less time wrangling data and more time fulfilling her admin duties.

getAbstract deployed the RingLead Platform to help streamline their Salesforce database hygiene efforts.

Using the mass update, lead-to-account linking, and deduplication tools, getAbstract drove efficiency way up without having to hire another Salesforce database manager.

The thing I appreciate the most about RingLead is I feel that I’m able to handle more of a challenging workload than before because most of my time is now not worrying about the data cleanup aspect. So I can handle more than two or three projects at a time, which used to be my maximum. But at the same time, ensure that the data is getting cleaned up and it’s becoming more accurate every day.

With the RingLead Platform, Julia and getAbstract streamlined their database health and continue to maintain a clean database to this day.

• Used the Mass Update tool to change 29,000 Salesforce records in less than a minute
• Leveraged RingLead Cleanse matching technology to link Leads to Accounts
• Boosted efficiency and reduce man power dedicated to Salesforce governance