What Is a Custom Object?

If you have experience in Salesforce or another marketing automation platform, you almost definitely have to know what an “object” is in order to be considered competent with the platform. But even though most Salesforce users can name the basic objects, many get confused when they see objects that aren’t predefined by Salesforce. These are…

Preventing Dupes in Marketo

Do you rely on Marketo’s duplicate prevention technology to keep your data clean? Here are just a few problems with that: Marketo does not prevent ‘fuzzy’ duplicates Marketo does not prevent exact email duplicates coming from SFDC Marketo does not validate email addresses or other data Luckily, preventing duplicates in Marketo is entirely possible. Check out…

Get Complete Perimeter Protection for Marketo with RingLead Data Management Solutions

RingLead DMS Duplicate Prevention for Marketo keeps your CRM and Marketo databases strong, synchronized and campaign-ready. While a host of tools on the Salesforce AppExchange promise to clean, normalize, deduplicate and enrich your database, RingLead DMS stands alone in its ability to prevent duplicates from all data sources, including Marketo web forms. By preventing duplicates…