Lead Generation for Beginners

Finding new leads is hard work. Especially when working in a niche industry, it might seem like finding the next person to contact so you might possibly make a sale is impossible. What you need to do is become an expert in lead generation. You can’t pull qualified leads out of thin air, but you…

The Internet’s Best Data Sources

If you’re looking for customer or prospect data, it’s probably already on the internet. One big mistake that organizations make in sales or marketing prospecting is that they think they’ll need input from their current and potential customers in order to complete their list building processes. This is incorrect. The internet’s tendency to grab and…

Why Your Email Campaigns Are Failing

Email remains one of the most effective ways to reach your target accounts. Just consider: 92% of adults use email, with the average employee spending 13 working hours a week in their inbox Email is 40 times more effective at acquiring new customers than Facebook or Twitter When it comes to conversion rate by lead source, email…

Preventing Dupes in Marketo

Do you rely on Marketo’s duplicate prevention technology to keep your data clean? Here are just a few problems with that: Marketo does not prevent ‘fuzzy’ duplicates Marketo does not prevent exact email duplicates coming from SFDC Marketo does not validate email addresses or other data Luckily, preventing duplicates in Marketo is entirely possible. Check out…