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A business that is extremely successful is likely to have an individual on their team who is in charge of what is called data quality. This is a wide-ranging field which has to do with the decision-making process of the company, planning, and monitoring all operations. The data that is examined and processed every day can significantly impact how successful a business is. For example, all of the sales that you make, the type of advertising that you do, and the responses that you receive from customer service represent all of the information that would be processed using various data solutions, allowing people to see how a company is actually doing. In the following article, we will discuss data quality analysis tools that you should use for your business.

Why Data Quality Analysis Tools Matters

There are several reasons why data quality is very important for the success of any business. It has to do with what type of data is being examined, and what it actually represents. It begins with what is called data profiling, which is the initial assessment of all of the data that comes in, and the challenges that it will pose. Data standardization and enhancement is a way of looking at the information that is being processed by the software programs, making sure it conforms to quality rules. Additionally, geocoding, linking, and real-time monitoring are all part of this process. It is nearly impossible for a single individual to monitor all of these aspects of running a business, which is where having the proper data quality analysis tools comes into play.

Data enhancement

There are many companies that provide both free and paid versions of software that can help a company monitor the information that comes in regarding their business. For example, it should be able to monitor whether or not your products are coming in, the cost of wholesale goods, how many retail sales are being made, and if there are any returns. Most of the modern software programs that are used for this include the use of statistical profiling, numerical analysis, textual analysis, and what is called comprehensive data connectivity. This will allow the person in charge of data quality management tools to analyze all of the information, looking at statistical and standardized patterns related to information such as postal codes, the type of credit cards that are used to make purchases, and all of the emails in your customer base. Some of the top tools come from companies like Talend, Oracle and many others that are well known in this industry. Your choice will be based upon the reputation of the software, the price that you will pay, and whether or not the company will provide any type of on-site training.

Once you have gone through the many different choices that you have for data quality analysis tools, you can easily pick one that fits your budget. Also keep in mind that, regardless of the cost, some of them are simply much easier to learn and operate, so make sure that you try them out before paying for the software that could literally change the landscape of your business. Your ability to monitor each and every aspect of your company from a data quality perspective is what will allow your company to grow. Find some highly recommended software today and begin to utilize the full potential of your company through selling your products and services.

The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.