WHAT IS BAD MARKETO DATA?
The point of Marketing automation systems like Marketo is to automate communication through-out the customer lifecycle. When utilized correctly, Marketo can be a major asset for marketing and sales.
One of the biggest challenges Marketo admins face when trying to automate communication is bad data. Duplicates, nonstandard data, incomplete data, and inaccurate data wreak havoc on marketing campaigns every second.
In these pages, I will teach you how to identify and reduce bad data in Marketo.