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4 Ways to Achieve Quick, High-Value Wins with Account-Based Marketing

It’s no secret—account-based marketing (ABM) provides demand generation and revenue operations leaders with a proven, scalable way to maximize efficiency with fewer resources.

But ABM is no magic pill– it requires alignment, iterations, and patience.

We’ve compiled the best tips, tricks and tactics from our recent panel discussion with ZoomInfo, Sendoso and Vidyard to help you formulate a winning ABM strategy in 2021.

Download our playbook for more on:

Creating the right ideal customer profiles (ICPs) for your program
Adapting your ICP during the coronavirus pandemic
Managing expectations and tracking success
Defining tactics that work

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