Building a Business Case for Data Orchestration Initiatives
Sell your C-suite on data investments
We all know the popular SiriusDecisions statistic: improving your data quality yields a 66% increase in revenue. But building a business case for data orchestration at your company requires more than catch phrases and startling statistics – it requires a deeper dive into the impact of data across your entire business. In this guide, we’ll highlight a few core areas that a data orchestration program can optimize in order to help your top and bottom lines.
With help from this guide, learn how to build a business case around how data orchestration:
Increases engagement and effectiveness of sales and marketing campaigns through hyper-personalization
Drives speed-to-lead for an increase in lead conversion, opportunity creation, and revenue generation
Reduces data storage costs by purging dirty, stale data
Improves the effectiveness of Advertising, Predictive and ABM programs