A Beginner’s Guide to Keeping a Duplicate Free Database
To prevent bad data as it enters your database you need to consider all data entry points and establish processes to stop the bad data in its tracks.
You know bad data is, well, bad. But do you know why? Bad data wastes your sales reps’ time, throws off your routing, decimates your speed-to-lead, and generally clogs your lead processing pipeline. You can treat clogs if you’re lucky…but your best bet is prevention.
With help from this guide, learn more about:
- The impact of bad data
- How to tell if you have bad data
- Whether to prevent or simply fix bad data
- How to comprehensively prevent bad data