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The Marketers Definitive Guide to Salesforce

Align sales and marketing with a single source of truth

With a seemingly endless number of integrated apps and implementation options, it’s no surprise Salesforce is the most commonly adopted CRM on the market. But how do you optimize your instance to align sales and marketing under a single source of truth and create a fearless revenue machine?

With help from this guide, learn more about:

Four core reasons you should be using the lead object in your processes
Using Salesforce campaigns to track marketing wins
Five unique use cases for Salesforce campaigns
Creating a lead scoring hierarchy for your business model

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