Conventional nurture takes a set of leads on the same predetermined content journey with the goal of making them sales-ready, but nurturing successfully shouldn’t be one-size-fits all. The new nurture is all about enabling your buyer by personalizing content offers and their timing. Learn how you can put buyer enablement at the center of your own lead nurture programs in our recent webinar, Enable Buyers with a Next-Level Marketo Nurture Program.

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