WEB FORM DUPLICATE PREVENTION
Duplicate Removal & Prevention for ExactTarget
RingLead and ExactTarget Integration
Duplicates in ExactTarget creates a wide variety of problems
Inaccurate Lead Scoring
Decreased Email Open Rates
Higher cost for Marketo
Relying on ExactTarget’s standard deduplication functionality, which matches duplicates based on exact-match email address alone, has the potential to allow many duplicate Leads/Contacts into your CRM. Today’s marketing landscape includes multiple data entry points which are tied to various prospect touch-points, including whitepaper downloads, free trial signup pages, contest entry forms and more.
Watch how Egencia uses RingLead to enforce data standards and ensures accurate lead scoring.
“RingLead changed how we look at this problem.”
Marketo Champion of the Year
Watch the “Egencia” customer story