Poor inbound data kills marketing effectiveness
Data-driven marketers value accurate lead data to drive effective marketing campaigns. It’s Marketing’s responsibility to generate qualified leads (MQLs) that help sales improve conversion and close more deals.
Email is the most popular marketing communication tactic, but according to a recent study conducted by Experian, 67% of respondents experience significant email deliverability problems: namely low open rates and nonexistent accounts. This is solely caused by bad data, and results in poor customer service and increased costs.
Make an immediate impact on email open rates and lead conversion rates with our suite of data quality management tools.