Welcome to the RingLead Data Ops Round-Up! Your weekly source for the web’s most valuable resources on the intersection of data, sales, and marketing. In this next installment of the blog series, we will explore topics from around the web about the future of marketing technology. You can view the previous installment of the Data Ops Round-Up here.
Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools
The first article, Continually Improving the Customer Experience: The Evolution of Automated Marketing Tools, comes from one of the most comprehensive content hubs across the MarTech space, Marketo’s very own blog. In this resource, author Paul Wilson goes into detail about the modern emphasis on the customer experience and how MarTech innovations play a part. Wilson says that technology is advancing so quickly that consolidation is the only solution for an increasingly convoluted stack. He also predicts that data will continue to play a bigger and bigger role in everyday marketing processes.
Martech in 2020: Agility, operations and decisioning are vital to success
Our next article, Martech in 2020: Agility, operations and decisioning are vital to success, gives another perspective on the future of MarTech. It comes to us from MarTech Today, another great resource hub for learning all about marketing technology. Author Anand Thaker, an experienced MarTech strategist, gives his thoughts about the direction that marketing technology will take in the upcoming year. He notes that marketing innovations will come from the usage side, rather than the tech side. This is to say that teams need to make smarter, more agile, and more collaborative decisions about their stack to keep up with the trends.
Top MarTech Predictions for 2019: 11 Experts Share Their Vision
This last resource, Top MarTech Predictions for 2019: 11 Experts Share Their Vision, contains an excellent list of predictions from a variety of sources. From thought leaders to innovators and marketing professionals, this article has many voices chiming in to give their unique take on the future of marketing technology. This resource features 11 predictions about AI, analytics, customer experience, content, and more. MarTech Advisor is a leader in the space and always provides valuable content to learn from.
Thanks for reading this week’s Data Ops Round-Up. Be sure to tune in next week where we will discuss resources about the intersection of data, marketing, and sales.