Get the Guide: Data buying tips from the pros

40% of all business objectives fail due to bad data. But buying third-party data without a clear understanding of what fields you actually need is risky – that’s why we created our Data Buying Guide. In 10 simple steps, we help you take inventory of the data your business relies, the state of that data, and share tips to help you make the right investments.

Stop investing in the wrong data
With help from this guide, you’ll learn how to:

Inventory mission critical data fields being used across your business
Generate a wish list of fields from sales and marketing to determine “nice to haves”
Identify gaps in your existing data by running a fill rate analysis on key fields
Create a custom vendor recipe to achieve the highest possible match rates

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