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Lead-to-Account Matching
Lead-to-Account Matching for Salesforce
Make ABM possible. Route leads faster and more accurately, and connect your salespeople with the right people at the right companies automatically connecting account data to leads.
- Real-Time Lead to Account Matching & Territory Based Routing
- Retroactive (Batch) Lead to Account Matching & Data Cleansing
"Flexible & Easy to Use for our unique case!"
"With RingLead, the lead to account matching is very robust, giving us any option we can think of under the sun in terms of matching the lead to the appropriate account and not only at the matching level, but then what happens after the match has taken place."
Kaseya
"Not just lead to account matching. One Platform for Operations"
RingLead allows us to manage our entire lead lifecycle in a single tool. Normalize, enrich, dedupe, segment, and route Salesforce leads in a single API call."
Integrate
"ABM is impossible without RingLead."
"Being able to segment and target leads based off account data, and make sure we are truly targeting everyone on an account is critical."
Watermark Insights
"Critical for Lead Routing & Territory Management"
"Our lead routing is dependent on being able to be able to route based off the account type and territory."
MCG Health
"The Core of our land & expand strategy"
"We needed to be able to expand relationships within key accounts."
Altium
"We significantly increased conversions"
"Routing is faster and more accurate. Our targeting is not only better, but sales have more timely and informed follow up."
Esko
Industry-Leading Fuzzy Matching Algorithms
Simple and Flexible matching rules ensure leads are matched to the appropriate account in accordance with unique business needs.
Customizable Tie-Breaker & Survivorship Rules
Ensure multiple account matches, complex parent-child account hierarchies, and duplicate accounts are handled the way your business prefers.
— Kaseya
More than just Lead to Account Matching
RingLead Data Orchestration Platform
Lead-to-account matching is just one aspect of maintaining actionable data & robust lead intake workflows. With RingLead, enjoy easy-to-build automated workflows that lubricate your lead-processing pipeline by standardizing, enriching, de-duping, scoring, routing and uploading CRM leads at your will.
Enrich critical data points on incoming leads such as job title & company size to streamline routing and ensure sales reps have the information they need to quickly follow up. Integrate any 3rd party data vendor
Segment your data into clear buyer personas, sales territories, scores, and more. (Job Role, Industry, Territory, etc) to enable easy territory planning & assignment
Dedupe any standard or custom object to prevent duplicates from wreaking havoc among your sales and marketing team
Normalize data values to a standard taxonomy (i.e. New York = NY) to ensure the format of incoming data complies with your routing and external systems
Score: Use any combination of data points to define scoring models for leads and accounts
Route: Design account-based & territory based routing criteria using RingLead’s Drag & Drop & Flow Chart lead distribution engine.
RingLead Named Fall 2020:
- G2 Crowd Leader
- Most Implementable
- Leader Mid-Market
- Highest User Adoption
- High Performer - Enterprise
- Best Usability
I would need 5 different softwares to accomplish what I can in the RingLead platform
Very sophisticated. I was able to remove over 400,000 duplicates in less than a day.
RingLead Routing improved conversation rates on high priority MQLs by over 50%
RingLead’s multi-vendor enrichment tool & segmentation allowed us to identify our Ideal Customer profiles
