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…or a combination of the two?

Our friends over at Pardot just released this great infographic showing how some marketers think of their discipline as an art, while the new school of marketers (sometimes referred to as Data Scientists) prefer to slice and dice web analytics data on a daily basis.

There is most definitely a need for both. If you're a smaller organization, you might have to wear both hats. Creating visually compelling marketing materials, websites, blog posts and infographics is a huge component in a successful marketing program…but without measuring your results, you won't know what produced a positive ROI and what did not.

Marketing Artists vs. Marketing Scientists [INFOGRAPHIC] - Pardot Infographic

Embedded from the Pardot Blog

The author:

RingLead offers a complete end-to-end suite of products to clean, protect and enhance company and contact information, leading to improved organizational efficiency, reliable business intelligence, and maximized ROI on CRM and marketing automation investments.Since 2003 RingLead has helped solve the dirty data problems of large enterprises, Fortune 500 companies and small businesses across the globe.